Hello, I'm Adrienne
I'm the founder and lead designer of Covet. What started at my kitchen table more than 20 years ago has grown into a shop, a studio, and a community I never could have planned. But looking back, there has always been a common thread: I love making things, discovering things, and creating spaces that bring people together.
Here's how it happened.
2005 Atlanta
I made my first pieces at my kitchen table in Atlanta, mostly because I wanted to see what my hands could do. I started wearing them to my corporate job, and before long, my co-workers were asking to buy them.
That gave me the confidence to see where this could go. I left my corporate career to pursue Covet full time and started building the business the old-fashioned way: packing up my jewelry and going store to store across the Southeast, introducing myself to shop owners and asking them to take a chance on my work.
Soon after, my husband and I moved to San Francisco. The wholesale business came with us, and kept growing. What started at a kitchen table eventually reached more than 800 stores around the world.
2009 San Francisco
By then, I had spent years seeing what made independent shops special from the other side of the counter. I wanted to create one of my own.
I opened Covet in San Francisco's Inner Richmond neighborhood. What began as a jewelry shop gradually became something much more personal: a mix of pieces I designed, discoveries from my travels, a DIY jewelry bar, and things I simply loved and wanted other people to discover.
And I learned something along the way: a shop is never just about what's on the shelves. It's about who walks through the door.
Somewhere in there, I wrote Adventures in Wholesale, sharing fifteen years of hard-won industry knowledge, and began speaking and advising other independent shop owners. Helping other people turn an idea into something real became another part of the work I loved.
Today Palm Springs
After years in San Francisco, Covet found a new home in Palm Springs, and the desert changed us in all the right ways.
The light, landscape, color, and creative spirit here have become part of Covet. Our studio on North Palm Canyon Drive is where we design, weld permanent jewelry onto wrists, help people build something at the charm and patch bars, and welcome regulars and visitors from around the world.
More recently, I've been following another longtime passion: interior design, creating spaces for retailers, homes, and vacation rentals.
To me, it doesn't feel all that different from jewelry. Whether I'm designing a necklace, curating a shop, or putting together a room, I'm always thinking about the same thing: how the pieces come together, and how they make someone feel.
